Russia Sees 570% Surge in Saudi Tourists After E-Visa Rollout
Russia has experienced an extraordinary 570% increase in visitors from Saudi Arabia, attributed largely to the introduction of electronic visas.
This surge marks a significant shift in tourism dynamics between the two countries.
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Key Statistics
- Visitor Numbers: Approximately 52,400 Saudi tourists visited Russia in 2024, a rise from just 9,300 the previous year.
- 2025 Trends: In the first half of 2025, Moscow welcomed over 9,900 Saudi visitors, reflecting a 50% increase compared to the same period in 2024.
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E-Visa Impact
The surge in tourism coincides with the rollout of Russia’s e-visa system in August 2023, which allows Saudi citizens to apply online without requiring embassy appointments or complex paperwork. By mid-2025, more than 80,000 electronic visas had been issued to Saudi nationals, making the Kingdom the second-largest recipient of e-visas after China.
Saudi Market Potential
Russian tourism officials view the Saudi market as one of the most promising emerging segments. A representative noted:
“Saudi tourists have strong spending power and growing interest in Russian culture and natural landscapes.”
Key destinations attracting Saudi visitors include Moscow, St. Petersburg, and Sochi.
Travel Convenience
The increase in tourist numbers has been supported by:
- Direct Flights: Enhanced travel convenience through direct flights from Riyadh, Jeddah, and Dammam to Moscow.
- Promotional Efforts: Active marketing by Russian tourism agencies at Gulf travel expos.
Changing Preferences
Travel agents in Riyadh report that Russia has quickly become a favored summer destination for Saudi families and younger travelers seeking alternatives to traditional European spots. Factors contributing to this trend include:
- Affordable Pricing
- Scenic Beauty
- Milder Summer Temperatures
Future Developments
As momentum continues into the latter half of 2025, Russian tour operators are preparing customized packages tailored for Gulf travelers, including:
- Arabic-Language Programs
- Cultural Tours
- Curated Experiences designed specifically for the Saudi market.
This remarkable growth in Saudi tourism to Russia underscores the evolving relationship between the two nations and the increasing appeal of Russia as a travel destination.
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