Regulations Updated for Billboards to Improve Urban Landscape
The Ministry of Municipalities and Housing in Saudi Arabia has announced updated regulations for both permanent and temporary billboards and advertising across cities. This initiative aims to enhance the urban landscape and improve the visual appeal of the environment.
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Key Highlights of the Updated Regulations
- Standards and Guidelines: The new regulations establish precise standards that consider the local architectural character and align with design guidelines or approved urban codes.
- Safety and Aesthetics: The regulations are designed to regulate the placement of billboards on roads, buildings, and public facilities while prioritizing safety and overall appearance.
- Creative Advertising: The updates encourage creative advertising content while ensuring compliance with visual standards.
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Removal of Expired Signs
- Advertisers must remove billboards immediately after the expiration of their licenses or upon cancellation of the activity.
- This requirement aims to restore sites to their previous condition, preserving the visual landscape and enhancing urban identity.
Goals of the Updated Regulations
The ministry’s efforts are framed within a broader vision to:
- Reduce visual distortion in urban areas.
- Instill a culture of compliance among advertisers.
- Create an integrated urban environment that aligns with the aspirations of residents.
- Respect the rights of pedestrians, drivers, and other users.
These regulations also support private sector investment, contributing to the goals of Saudi Vision 2030, which seeks to develop modern, integrated cities.
Call to Action
The ministry urges advertisers, business owners, and interested parties to review the updated requirements on its website or through the Balady platform. This engagement will help ensure compliance and contribute to the overall enhancement of urban landscapes in the Kingdom.
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