Qatar finalize policy to allow beer sales to fans at the World Cup
Organizers of the World Cup in Qatar have finalized a policy to serve beer with alcohol to soccer fans at stadiums and fan zones in the Muslim-majority country.
FIFA said Saturday fans will be allowed to buy Budweiser beer with alcohol within the eight stadium compounds — though not at concourse concession stands — before and after games, and during evenings only at the official “Fan Festival.” That is being held in a downtown Doha park.
Game tickets promising access to Champagnes, wine, liquor and beer for hospitality clients at Qatari stadiums have been on sale since February 2021 as part of corporate packages offering “premium beverages.”
The beer policy affecting most fans was announced just 11 weeks before the first game and finally fulfills an expectation since Qatar campaigned 12 years ago to be the first World Cup host in the Middle East.
Budweiser has been the exclusive World Cup beer brand since 1986 and parent company AB InBev renewed its deal through 2022 with FIFA in a 2011 signing after Qatar was confirmed as host.