Uber Launches Women Only Ride Option in Saudi Arabia to Boost Female Drivers
Uber has introduced a new ride option in Saudi Arabia, allowing women riders to be matched exclusively with female drivers.
This initiative is part of broader efforts to enhance women’s participation in the workforce and the mobility sector.
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Key Features of the Initiative
- Women Drivers Option: The new feature, Women Drivers, functions similarly to the standard UberX service. It will be gradually rolled out across the country, enabling women to book on-demand trips or schedule them up to 30 minutes in advance using Uber Reserve.
- Empowerment and Community: Youssef Abouseif, General Manager of Uber in Saudi Arabia, stated that this initiative reflects Uber’s commitment to empowering women and supporting their mobility and economic independence, providing more choices and opportunities.
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Supporting Female Drivers
In addition to the ride option, Uber is launching Saudi Arabia’s first-ever GigSister event, which aims to create a community-focused platform for female drivers to connect, share experiences, and build a support network.
Partnership with Alnahda Society
Uber has partnered with Alnahda Society, a non-profit organization focused on empowering women economically and socially.
This collaboration includes:
- Capacity-Building Initiatives: Programs such as financial literacy training to equip women with skills for economic independence, including driving for Uber.
- Previous Collaborations: The initiative builds on Uber’s past collaboration with Alnahda through the Masaruky program, which helped thousands of women obtain driver’s licenses and access mobility-based jobs.
Previous Female-Focused Services
Uber has rolled out several female-focused services in Saudi Arabia, including:
- Wusool: Facilitating over 20 million subsidized rides for women.
- Women Rider Preference: Allowing female drivers to exclusively accept women riders.
These efforts aim to increase women’s workforce participation while providing greater comfort and flexibility for both drivers and riders.
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